For the second year in a row, ZTE asked Splash Media to socially support its onsite presence at CES. For 2017, we expanded utilization of exciting new capabilities with ZTE’s social platforms.

During each day of the week-long event, including press conferences, media days and booth access, Splash Media provided scheduled and real-time posts across all major social media platforms.

Content focused on:

• ZTE device announcements
• Daily activities including NBA player appearances and basketball/gymnastics demos
• Promotion of our onsite activities
      – 360 Video
      – ZTE TV

ZTE TV

Armed with Facebook’s new live-streaming abilities, Splash conducted multiple interviews over the course of the weekend with various ZTE executives, NBA players and strategic partners. These were then posted “live,” allowing further editing and additional graphics to be overlayed after filming.

360 video

Our onsite support also included the use of the Nikon KeyMission 360 camera, which allowed us to provide a firsthand look at ZTE’s event space for those fans unable to attend. The 360 footage captured by the camera, edited down to digestible videos, gave fans back home a taste of all the exciting action taking place in Las Vegas.

Experiences

ZTE’s onsite exhibit included a large video wall to display varying promotions and devices. In order to incorporate social onsite, we utilized Spredfast’s Experiences platform, which aggregated posts using the hashtag #ZTECES. Fans were able to see their tweets and images appear in real time as they enjoyed the booth space.

Ads

Credits:

Chris Nuckolls // Account Director
Brad Murano // Video Creative Director
Joey Gomez // Creative Director
India Wilkerson // Account Manager
Jason Kauzlarich // Senior Art Director
Brandon Wainerdi // Content Writer
Lucas Spann // Senior Copywriter