While at The Marketing Arm I was the Senior Art Director for the GameStop social media account. In 2018 we wanted to have some fun and pitch the idea of doing something with National Tattoo Day. It started off with just an idea to get the community to share their gaming tattoos but then we thought “what if we got one?”

Content focused on:

• Brand awareness
• Social Engagement
• Community Building

Voting

To kick it off a week before National Tattoo Day we posted an image on Facebook to get fans to vote on the design that should get made. Fans voted by using the reaction emojis. Four of the team members (me included) each submitted a design they were comfortable with getting if that design won. There really was no contest. The Pokémon design won with over 50% of the votes.

The post had over 10K reactions, 422 comments, and 44 shares.

Payoff

After voting was done we reached out to a local tattoo artist in Dallas and set up a time to come in, get tattooed. I filmed the whole thing and then that next day I edited it as a timelapse so we could post on National Tattoo Day. The video was posted on Twitter and Facebook.  

On both platforms a lof of fans responded with their game tattoos, a few had the exact same design that won.

The post on Facebook had over 1.4K reactions, 242 comments, 183 shares, and 70K views.

This was my first tattoo.