For the second year in a row, The Marketing Arm worked with Goodyear to generate brand awareness at the Cottonbowl.

Content focused on:

• Brand awareness
• Social Engagement
• Promotion of our onsite activities
      – Photo Stations
      – Blimp VR
• Aerial footage from the mini-blimp
• Backdrops, banners, plaza screens

Blimp VR

While the Goodyear blimp was in Dallas we took advantage of the opportunity and I was sent up in the blimp with a 360 camera where I took footage as the blimp flew around ATT Stadium and Downtown Dallas. The footage was then edited down to a short 360 video that was used at a VR station on both entrances of the stadium as well as inside near concessions. To enhance the experience wind machines were positioned in front of the chairs so a constant stream of wind blew on the user while watching the video.

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Mini Blimp

Goodyear has mini blimps that fly in stadiums and to get more use of the blimp I hooked up 2 GoPro cameras to the blimp. During the pregame and halftime, we flew the blimp around for 15 minutes, landed the blimp where I quickly pulled out the memory cards, ran to the press room where I edited the footage quickly, added a branded overlay that I created and pushed out the videos before both the pregame and halftime ended.

Photo Stations

To plus up last years photo stations we enhanced the backdrops with lights and added turf to the ground. In addition to enhancing the aesthetics, photo overlays were created so after the brand ambassador took people’s photos they had a chance to choose an overlay with the Goodyear blimp or their school branding. 

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Social Content

Before the Cottonbowl, I created social graphics to lead up to the Cottonbowl.