ZTE @ CES 2017
For the second year in a row, ZTE asked Splash Media to socially support its onsite presence at CES. For 2017, we expanded utilization of exciting new capabilities with ZTE’s social platforms.
During each day of the week-long event, including press conferences, media days and booth access, Splash Media provided scheduled and real-time posts across all major social media platforms.
Content focused on:
- ZTE device announcements
- Daily activities including NBA player appearances and basketball/gymnastics demos
- Promotion of our onsite activities
– 360 Video
– ZTE TV
ZTE TV
Armed with Facebook’s new live-streaming abilities, Splash conducted multiple interviews over the course of the weekend with various ZTE executives, NBA players and strategic partners. These were then posted “live,” allowing further editing and additional graphics to be overlayed after filming.
ZTE TV: CES Interview with John Starks
For our last interview of the weekend, New York Knicks legend John Starks talked to ZTE TV about his thoughts on CES and his favorite memories as a pro baller! #CES2017! #ZTECES
Posted by ZTE USA on Sunday, January 8, 2017
ZTE TV: CES Interview with Lixin Cheng
While we were at our CES booth, we caught up with the CEO of ZTE USA, Lixin Cheng, and talked about the press conference and the future of ZTE!
Posted by ZTE USA on Thursday, January 5, 2017
ZTE TV: CES Interview with Vernon Maxwell
Two-time champion and Houston Rockets legend, Vernon Maxwell dropped by the booth to meet fans, sign autographs and, of course, talk to ZTE TV about his time in the league and his thoughts on #CES2017! #ZTECES
Posted by ZTE USA on Saturday, January 7, 2017
360 video
Our onsite support also included the use of the Nikon KeyMission 360 camera, which allowed us to provide a firsthand look at ZTE’s event space for those fans unable to attend. The 360 footage captured by the camera, edited down to digestible videos, gave fans back home a taste of all the exciting action taking place in Las Vegas.
Whether you want to shoot some hoops or some pictures at CES, it doesn't matter … we've got you covered! Rumor has it we're the best booth on the block!(And if you couldn't make it to #CES2017, we have the next best thing: a 360 look at our booth and more!) #ZTECES
Posted by ZTE USA on Saturday, January 7, 2017
Experiences
ZTE’s onsite exhibit included a large video wall to display varying promotions and devices. In order to incorporate social onsite, we utilized Spredfast’s Experiences platform, which aggregated posts using the hashtag #ZTECES. Fans were able to see their tweets and images appear in real time as they enjoyed the booth space.
Ads
It's finally time! CES WEEK IS HERE! Go to our event page for updates on where we will be and when!You do NOT want to miss any of the surprises we have in store! http://bit.ly/2iqHYYr
Posted by ZTE USA on Monday, January 2, 2017
VIVA LAS VEGAS AND TECHNOLOGY! We'll be streaming LIVE from the ZTE Press Conference!Tune in right here at 4PM PST,…
Posted by ZTE USA on Wednesday, January 4, 2017
Credits:
Chris Nuckolls // Account Director
Brad Murano // Video Creative Director
Joey Gomez // Creative Director
India Wilkerson // Account Manager
Jason Kauzlarich // Senior Art Director
Brandon Wainerdi // Content Writer
Lucas Spann // Senior Copywriter